Instructional Video to Introduce New Product
A personal demonstration is the ideal way for people to experience Clik-Clik's innovative magnetic sign hanging system. When that's not possible, an instructional video is the next best option.
We worked with Clik-Clik president Robina Bernard to first create a shot list — a complete script indicating what products and actions would be demonstrated, and how they would be videotaped. Knowing that specific products and methods would need to be updated in the future, we chose to record a separate voiceover for ease in later editing.
The completed video was made into a DVD, for use by Clik-Clik distributors, and was exported in a number of web formats. The version posted on YouTube has been viewed approximately 6,000 times!
Robina tells us this video is her single best marketing tool!
