Organic & Sponsored Listings
There are two kinds of search results: organic and sponsored. "Organic" or free listings are the main results shown when a potential customer searches for your products or services. SEO can dramatically improve these organic results.
"Sponsored" or paid listings often appear before or beside the organic results. Both organic and sponsored listings are crucial to any small business marketing mix. See the online advertising page for information about paid listings.
King Google
Most search engines use the search technology and sponsored results provided by either Google or Yahoo – the two most popular sites according to a Nielsen/NetRatings May 2006 search engine use study:
49.1% Google (organic & sponsored from Google)
22.9% Yahoo (organic & sponsored from Yahoo)
10.6% MSN (NEW: organic & sponsored from MSN)
6.4% AOL (organic & sponsored from Google)
2.6% Ask (organic from Ask, sponsored from Google)
2.3% My Way (organic & sponsored from Google)
These top six sites handle 93.9% of all internet searches. Since Google is the online king, optimizing your website for high organic placement in Google is essential.
Text Relevancy & Page Ranking
To establish listing order, Google evaluates "text relevancy" and "page ranking".
Text relevancy is a measure of how much the text on your website matches the terms someone entered. For example, if someone searches for "Toronto plumber", your site is more likely to be listed if that phrase appears in significant locations.
Page ranking is a measure of how important Google thinks your site is overall. When high-ranked sites contain links to your website, it's a vote that your page is worthy of being seen – increasing your ranking.
Years of experience have trained us to think like a consumer – the key to all successful marketing efforts. With this always in mind, Walden can improve both your text relevancy and page ranking using a variety of proven techniques. We'll get your site found.
