Toronto Logo Design

Jennifer Buchanan-Olson came to Walden when she was starting JB Bodyworks, her home-based personal training business. She wanted a dynamic logo to help her services stand out against local competition.

We drew the images of a man and woman flexing, to show the benefits of training, and to indicate her services were available to all. Black and red were chosen to make the design as vibrant as possible, while keeping reproduction costs to a minimum.