Direct Mail Flyer Design for New Product Announcement
To surprise a recipient, an Uplifter uses helium balloons to raise a hidden banner out of a box. Walden designed the entire Uplifter product line, as well as the packaging and promotional materials. When it was time to launch the products, a direct mail flyer was needed to convey the fun experience an Uplifter provided.
We found a cute, expressive model and created "before" and "after" photos of her with an Uplifter. It proved difficult for the model to hold the product perfectly straight while looking at the camera, so some digital retouching realigned the banner and box. Selected colours were then saturated to make the images vibrant.
Since the photos told the story, we just accented them with minimal text. The result? The first product run sold out in weeks!
